In the first week of this module I learned about social marketing.
Social marketing is applied to organisations that do not seek financial profit. An example would be a health services campaign to achieve behavioural change eg stop smoking.
While I could easily think of examples of social marketing from my childhood, eg persuading people to use seatbelts and make sure they were fastened before starting to drive, I really struggled to come up with a more recent example. I can’t ever think of a time I’ve seen an advert telling me not to use my mobile while driving.
However, this afternoon I listened to Lee Cragie talking about the importance of role models ... and it suddenly struck me that here was a fantastic example of social marketing - it just wasn’t in the form that I was looking for and nor was it specifically labeled as marketing. She talked about the work she is doing through the Adventure Syndicate with girls to encourage them to be outdoors and active and the health benefits, both physical and mental, which result.
Reflection - I need to think more widely and not be constrained by previous examples or a narrow definition of a specific term
